Client

Lumpia & Company

Discipline(s)

Branding, Logo Design, Packaging

Role

Graphic Designer

Softwares(s)

Adobe Creative Suite

Description

Lumpia & Company is a local Filipino Fusion restaurant in Virginia Beach, Virginia. Since 2017, they have been serving primary Lumpia with an American twist which includes dessert styles and a handful of other Filipino dishes.

Below is a Brand Identity built around an illustrative lumpia linear pictogram, which ressembles a “&” that was inspired by their orginal logo.

My original idea was to incorperate the “&” with the lumpia in some way. While also maintaining a linear illustration.

When I worked it out by substituting the “&” in Lumpia & Company, the idea didn’t work. Though, it worked well as a symbol for the brand, and that was where it succeeded.

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